Week 2

Week 2: Problem-Solution Fit

Step 2.1: The Value Proposition Canvas
During the past week we worked on Value Proposition Canvas and started to “get out of the building”.

We are trying to understand the following questions:

• Who are our customers? What jobs are they trying to get done?
• What pains and/or gains do they experience while they are trying to get this job done?
• What is our product and service offering (our Value Proposition) going to be? What will be its features?
• How does our offering result in pain relievers and/or gain creators? A powerful way to describe this is to tell two stories: (1) how does the day in the life of the user look like before they bought/started to use your product; and (2) how does the day in the life of the user look like after they bought/started to use your product.

Further Value Proposition Canvases were created based on the following BMCs.

• Freemium:

• No Frills Low Cost

• Pets

Step 2.2: Testing the Problem

During this week we started applying "going out of the building" for that we have interviewed an undertaker.

For more information you could check it in our blog "Meeting With the Undertaker".

On the other hand we have started preparing the questionnaires to be done to final clients and also undertakers.

After the interviews we will continue reviewing our hypotheses and also our model.

Step 2.3: Testing the Solution

By this moment we are not with our final model and we have 4 preliminar models.

Then after review our analysis we will define our final model to be worked.
 

Step 2.4: Your Rules of the Game